The Art & Science of Creativity

We’re Talking to Your Customers About Your Brand – Want In?

We’re collecting data and insights from the market 365 days a year, so you can better understand your brand, your consumers and your competition.

What is COMPASS?

COMPASS is The Harris Poll’s market intelligence and brand tracking platform.

It’s always on, always polling, and always accessible to you.

With COMPASS, you’ll have access to real-time insights to better analyze how your consumers are viewing your brand.

What does that mean for you? Here’s a quick snapshot:

How Does it Work?

Every day, COMPASS fields tens of thousands of surveys globally. We poll your consumers to capture a robust data set on your brand and your products. As soon as a survey is complete, the data is analyzed by our AI and then programmed into your COMPASS account.

Merged with Google Analytics (and other metrics) we’re able to access a 360 view of the DraftKings brand. We had been looking for a tool like Compass to use for a while. 

Victoria Kidder
Director, Brand & Customer Insight, DraftKings Inc.

What Do I Do With it?

COMPASS is extremely versatile.

Our clients traditionally begin by using the profiling tool to learn more about their customers for targeting purposes.

You can use the brand intelligence data to:

  • inspire better creative
  • more effectively buy media
  • evaluate your campaign effectiveness
  • track your brand and your primary competitors

The possibilities are endless.

We recently launched a new brand identity, and it was imperative for us to be able to measure the impact of our new positioning in real time … Compass has allowed us to better understand the return on our brand spend and to segment key customer populations.

Liana M. Douillet Guzmán 
Chief Marketing Officer, Skillshare

A Subscription Service

As we’ve seen other brand intelligence platforms require customers to purchase data on all of their brands at a very large daily sample size, we built in flexibility to meet your cost and sample size needs.

Flexible pricing structure – Our base subscription starts at $3,000/month

Scalable and upgradable – The base-tier subscription is upgradable and includes data on 5 brands at a sample of 200 interviews per week. We can absolutely scale brands and sample sizes based on your preferences.

Stagwell Marketing Group combined with MDC Partners and is now Stagwell Inc. Come visit our new site at