Press

PRESS RELEASE: The Stagwell Group Announces Signing of Definitive Agreement to Acquire Leading Market Research Firm National Research Group (NRG)

The Stagwell Group: November 16, 2015
The Hollywood focused company will operate as an independent entity under the umbrella of the Stagwell family of companies. Washington, D.C. – Today the Stagwell Group announced its fund, Stagwell Media LLC, has signed a definitive agreement with Nielsen, to acquire National Research Group (NRG). The firm has over 100 employees and two offices located in Los Angeles, California and London, England serving Hollywood studios primarily through its global tracking…

Stagwell Group acquires SKDK

PR Week: October 8, 2015
Mark Penn's investment fund, backed by ex-Microsoft CEO Steve Ballmer, makes US public affairs firm its first purchase Investment firm the Stagwell Group, set up in June by PR and public affairs veteran Mark Penn, has acquired SKDKnickerbocker in its first purchase. Founded in 1968 by Bob Squier, SKDK has offices across the US in Washington DC, New York City, Los Angeles and Albany. The PR agency, specialising in public…

Mark Penn’s Investment Group Acquires SKDKnickerbocker

Holmes Report: October 8, 2015
The Stagwell Group—the investment group founded earlier this year by former Clinton aide Mark Penn—has acquired strategic communications and public affairs firm SKDKnickerbocker. Founded in 1968 by renowned political consultant Bob Squier, who was later joined by partners Bill Knapp and Anita Dunn, SKDK has become the one of the most prominent progressive political consulting firm in the US, with offices in Washington, DC, New York City, Los Angeles and…

PRESS RELEASE: The Stagwell Media LLC Acquires SKDKnickerbocker, Leading Strategic Communications and Political Consulting Firm

October 8, 2015
The Stagwell Group today announced its fund, Stagwell Media LLC, has acquired SKDKnickerbocker (“SKDK”), a nationally-recognized strategic communications and political consulting firm, with offices in Washington, DC, New York City, Los Angeles and Albany, NY. Founded in 1968 by renowned political consultant Bob Squier, who was later joined by partners Bill Knapp and Anita Dunn, SKDK has become the one of the most prominent progressive political consulting firm in the…

Mark Penn’s private equity group to buy PR firm SKDK

Politico: October 8, 2015
SKDKnickerbocker, the Washington PR firm with deep ties to Democrats, is being bought by Mark Penn's investment firm. Penn, a former pollster and political strategist, worked on Bill Clinton's 1996 campaign with Bill Knapp, a managing director at SKDK. Penn left Microsoft earlier this year to start a Stagwell Group, a private-equity firm focused on digital marketing with backing from Steve Ballmer, the former Microsoft CEO. SKDK, which also has…