Press

WSJ: MARK PENN’S STAGWELL ACQUIRES DIGITAL MARKETING AGENCY FORWARD3D

Wall Street Journal: December 7, 2017
The deal is the latest effort from the digital marketing investment group in its bid to shake up Madison Avenue By Lara O’Reilly Dec. 7, 2017 Stagwell Group LLC, the digital marketing investment group founded by Mark Penn, a former Bill and Hillary Clinton adviser and ex-Microsoft strategist, has acquired independent digital marketing agency Forward3D Group. Forward3D Group specializes in “performance marketing,” where clients pay only when a specific result…

PRESS RELEASE: STAGWELL GROUP ACQUIRES FORWARD3D

The Stagwell Group: December 7, 2017
STAGWELL GROUP ACQUIRES LEADING GLOBAL PERFORMANCE MARKETING AGENCY FORWARD3D GROUP   WASHINGTON, December 7th, 2017. The Stagwell Group (https://stagwellgroup.com/) today announced its affiliate has acquired Forward3D Group (http://forward3d.com & http://locaria.com), a global performance marketing agency.   Forward3D Group is an award winning international performance marketing agency. The London based agency runs cutting edge digital marketing campaigns across search, content, display and social with industry-leading linguistics, data science and technology. Forward3D…

STAGWELL ACQUIRES CONTROL OF CAA MARKETING

MediaPost Agency Daily: September 28, 2017
Steve McClellan September 28, 2017 The Stagwell Group, founded by Mark Penn a few years back to invest in marketing services companies, has acquired a majority stake in the entertainment-marketing division of Creative Artists Agency (CAA). Terms were not disclosed. With the acquisition, that division becomes a new company to be named shortly, Stagwell indicated. As CAA Marketing, the unit built a roster of blue-chip clients, including Coca-Cola, GM, Chipotle…

CAA SPINS MARKETING ARM TO STAGWELL GROUP

The Holmes Report: September 28, 2017
Diana Marszalek September 28, 2017 Jae Goodman, CAA Marketing's co-head and chief creative officer, will lead the new Stagwell-CAA company as its CEO. NEW YORK — Stagwell Group, Mark Penn’s two-year-old marketing investment firm, has bought a majority stake in Creative Artist Agency’s entertainment marketing division, creating a new company jointly owned by the two firms. Jae Goodman, CAA Marketing's co-head and chief creative officer, will lead the new Stagwell-CAA…

NRG OWNER STAGWELL GROUP BUYS MAJORITY STAKE IN CAA MARKETING

Variety: September 27, 2017
Variety By Cynthia Littleton September 27, 2017 The Stagwell Group, the private investment firm that owns National Research Group, has acquired a majority stake in CAA Marketing, the branded content creation arm of the agency. The deal calls for CAA Marketing co-head Jae Goodman to serve as CEO of a newly created entity jointly owned by Stagwell and CAA. “Stagwell is pleased to welcome a new world-class creative group that…