The Art & Science of Creativity

Will Johnson

Co-CEO of The Harris Poll

Will Johnson is co-CEO of The Harris Poll, one of the world’s leading public opinion, market research and strategy firms. 

Prior to joining The Harris Poll in 2017, Johnson served as President of BAV Consulting, a Young & Rubicam Group Company, and Chief Strategist of BrandAsset Valuator, the world’s largest study of brands and model of consumer/brand behavior. Will is a frequent contributor to Forbes, NPR, CNN, Politico among others. He presented at the World Economic Forum in 2016, releasing “Best Countries” a rating of eighty nations against twenty-thousand elites, business people and citizens in partnership with U.S. News & World Report and The Wharton School. Will holds a Masters in Business Administrations from Northwestern’s Kellogg School of Management. He graduated magna cum laude from Lafayette College.