Our View on the Transformation of Global Marketing
In the month of September, we are focusing on global marketing, the rapid evolution of the space, and the smart, technology-enabled approaches that modern brands need in order to keep up. See how leaders across the marketing industry are tackling these challenges around the world.
This fully interactive Chatham House Rules conversation and peer group networking session covered a variety of topics, including the role of technology in accelerating global business, the challenge of creativity at a distance, and digital transformation as an essential tool for storytelling and brand growth.
We were joined by a group of leaders across industries to discuss how they are using a smart combination of technology and people to both reach a differentiated, globalized audience around the world. The solution centered around authenticity – building global teams that reflect the customers they serve, and leveraging technology as a tool to reach and engage diverse talent.