The Global Fix

Our View on the Transformation of Global Marketing

In the month of September, we are focusing on global marketing, the rapid evolution of the space, and the smart, technology-enabled approaches that modern brands need in order to keep up. See how leaders across the marketing industry are tackling these challenges around the world.

Roundtable Conversation

This fully interactive Chatham House Rules conversation and peer group networking session covered a variety of topics, including the role of technology in accelerating global business, the challenge of creativity at a distance, and digital transformation as an essential tool for storytelling and brand growth.

Date: September 24
Time: 11am ET
Read our recap here

Virtual Panel

We were joined by a group of leaders across industries to discuss how they are using a smart combination of technology and people to both reach a differentiated, globalized audience around the world. The solution centered around authenticity – building global teams that reflect the customers they serve, and leveraging technology as a tool to reach and engage diverse talent.

Date: October 1
Time: 12:30pm ET
Watch the conversation here

Our Products

Stagwell’s Global Survey Platform offers a turnkey solution to understanding audiences around the globe
Our Global Planning Process connects theory + execution to deliver customer-centric results
Stagwell’s Strategic Localization Roadmaps go beyond translation to meaningful connection

Our Work

ForwardPMX‘s work with UberEats South Korea proves why understanding culture is just as important as understanding data
Observatory’s work with AbInBev leveraged cultural fluency to launch most successful campaign in the brand’s history
Code and Theory creates a modern digital platform experience + publishing workflow for legendary Italian publisher Sky Italia
Wolfgang shared UNICEF’s important message with an international audience at the UN General Assembly

Our Take

The Humanization of Digital Transformation: We’ve scrambled to recreate our physical world online, but what guarantees that these changes will stick?
What Brands Can Learn From China’s Recovery by ForwardPMX
ForwardPMX’s Global CEO James Townsend tells us what we should thing about acceleration, not transformation, in this month’s Leadership Spotlight

Our Featured Global Experts

Anas Ghazi
Chief Strategy Officer, The Stagwell Group
Host, Telling a Cohesive Global Story and The Global Fix
Supriya Dev-Purkaystha
Commercial Director at ForwardPMX
Host, Telling a Cohesive Global Story
Ida Siow
Executive Strategy Director, 72&Sunny
Host, Telling a Cohesive Global Story
Jessica Hartley
VP of Strategy, Instrument
Host, The Global Fix
James Townsend
CEO, ForwardPMX
Hannes Ben
CEO, Locaria