The Art & Science of Creativity

The Well Ed. 14

While time may seem to be moving at a snail’s pace during the pandemic, there is no question that Americans have adapted to the “new normal” rather quickly—altering behaviors and the way they handle day-to-day activities. Now, undertakings that were once conducted in-person have shifted to the web. And, if they haven’t done so already, businesses need to follow suit by establishing a strong digital focus.

Pivoting to digital is challenging under normal circumstances. It is doubly so in crisis. Since digital transformation has been at the center of Code & Theory’s practice, we’re tapping into their expertise—not once, but twice—for insights on this critical topic for today’s brands.

Welcome to the 14th edition of The Well, brought to you by The Stagwell Group.

This edition includes:

  • Logistically Screwed: How COVID-19 Expedited Retail’s Demise and What the Future Looks Like
  • The Stats: Car Shopping in the Age of COVID-19
  • Q&A: The Tech Perspective on Rapid Digital Transformation
  • Retail’s Next Challenge: Bringing the Touch and Feel of In-Store Shopping to Digital
  • Slacking in the Animal Kingdom
  • Virtual Calendar
  • Stagwell in the News

Logistically Screwed: How COVID-19 Expedited Retail’s Demise and What the Future Looks Like

By Dan Gardner, Co-Founder and CEO, Code & Theory, and Tatiana Chilcovsky, Senior Experience Strategist, Code & Theory

Even before COVID-19, the retail model was facing stiff competition from direct-to-consumer (DTC) brands like Warby Parker and Casper. With convenient online shopping experiences and personalized customer service, these DTC companies have made their mark in their respective categories by doing one or two items and doing them really well.

Throughout the pandemic, DTC brands have continued to grow their market share as more consumers flock to online shopping during self-isolation. Along the way, these DTC upstarts have raised customer expectations of what a digital experience should be—to the point that there is simply no going back.

The Stats: Car Shopping During & After COVID-19

It’s hard to image an industry—much less a business—that hasn’t had to change its mode of operation due to the recent pandemic. Restaurants, travel, and retail are some of the biggest and most obvious examples of this, but consumers are also seeing the need for change in other industries, too—change that could be here to stay long after the pandemic subsides.  

One example of this: Car shopping. According to a recent Urban Science and Harris Poll survey, 61% of consumers agree that the entire vehicle purchase process will change forever due to COVID-19. This sentiment will have some big ramifications on how dealerships and manufacturers will need to rise to the occasion and meet the growing needs of today’s car shopper. Here are a few consumers behaviors that could look very different in the years to come:

Q&A: The Tech Perspective on Rapid Digital Transformation

An interview with David DiCamillo, CTO of Code & Theory

Technology—the stack, structure, and interface—are crucial in getting digital up to speed and ready to provide superior customer experience. David DiCamillo, CTO of Code & Theory, understands tech’s role in delivering world-class digital engagement, and took some time to share insights from his tech-savvy point-of-view.

Q:  COVID has required brands to reallocate their technology resources, shifting time and money away from the physical technology systems that exist in brick-and-mortar stores toward ecommerce and other customer experience systems that exist online. What’s the biggest technology challenge brands have faced in making this transition, and what advice would you give to those working to overcome it?

Retail’s Next Challenge: Bringing the Touch and Feel of In-Store Shopping to Digital

By Alexis Williams, EVP, Marketing, The Stagwell Group

Few sectors of the economy have been disrupted by the COVID-19 pandemic quite like retail. In states across the country, brick-and-mortar stores endured temporary shutdowns, forcing brands to adapt by investing in curbside pickup and stronger ecommerce experiences. 

To their credit, retailers have done well to keep up with a shopping landscape that has transformed dramatically these past few months. They’ve invested in their ecommerce user experiences and sprinted to hire enough workers to keep their supply chains moving amid extraordinary demand.

Slacking in the Animal Kingdom

While speed is of the essence in the work world, that isn’t always the case in the animal world. In particular, there are some notoriously sluggish animals that continue to capture our imaginations, generating millions of views on YouTube and TikTok along the way. 

Could one of the great “unhurried” become the next big counterintuitive marketing superstar for our times? 

For a little inspiration, the team at National Geographic offers up a slide show of animals that prove that speed isn’t everything. Think famous slowpokes, like sloths, tortoises, koala bears, manatees, snails, and more. Hoping you can check them out—whenever you get a break from your breakneck schedule.

aug. 12-13 2020 ANA In-House Agency Conference: A Virtual Experience   Virtual
AUG. 18-19 MediaPost’s Brand Insider Summit: CPG Virtual
AUG. 19-20 Digiday’s Future of Work Virtual Forum: Diversity & Inclusion   Virtual
aug. 26-28 Digiday Brand Summit Live Virtual 
ForwardPMX in WWD Mulberry Taps ForwardPMX for Marketing Program in China
Code & Theory in Campaign US   Mailchimp launches virtual book festival on global streaming platform  
The Harris Poll in Forbes Majority Of Americans Expect Another Shutdown, Per Harris Poll
Targeted Victory in Campaign & Elections Across the Aisle, Fundraisers Are Telling Different Stories While Facing Similar Challenges
SKDKnickerbocker in O’Dwyers De Blasio’s Press Aide Joins SKDKnickerbocker  

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