Our View on the Transformation of Communications and Brand Building
This October, we are focusing on the power of communications and its ability to recraft the narrative and make lasting change. From the role of communications on the social justice movement to comms as a tool for reputation management and brand building, we will be exploring every facet of the discipline.
This month, we were joined by a group of communications leaders across industries to discuss how they are working to move beyond the typical buzzwords of corporate speak to make sustainable and impactful change. We broke down what it really means when brands use words like sustainability, inclusivity, equity and anti-racism, how marketing and communications can be used as a tool to maintain momentum around commitments and conversations, and the new words to action paradigm in corporate America.
- Liz Bradley, Strategic Communications Director, AARP
- Kim Cordova, President, UFCW
- Aaron Kwittken, Co-Founder and CEO, KWT Global
- Rae Robinson Trotman, SVP of Public Affairs, SKDK
- Anas Ghazi, Chief Strategy Officer, The Stagwell Group (moderator)
Date: October 15
Time: 12:30pm ET
Join us for an exclusive networking and best practices conversation centered around challenges and advances in hyperlocal marketing. This fully-interactive, Chatham House Rules conversation will begin with a review of exclusive data on consumer perceptions of local sources, and will then dig into the tactics and best practice for brands looking to break through and build trust.
Date: October 30
Time: 1pm ET